Air Mauritius Gives A New Boost To Its Image With The Unveiling Of A New Visual Identity

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19th November 2008, 11:47am - Views: 1115





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Air Mauritius Gives a New Boost to its Image with the Unveiling of a New

Visual Identity



PORT LOUIS, Nov. 19/PRNewswire-AsiaNet/ --


    Air Mauritius has today revealed its new visual identity including a modernised

and vibrant logotype which symbolises the airline's new ambitions. An energised

"Paille en Queue", the mythic tropic bird, soars through the air, providing a new

drive to the national airline. This latest move completes the process already

initiated with the new cabin design and new uniforms.





    On the 1st of July, the airline completed the reconfiguration of all its medium

and long haul aircraft and introduced a new two class cabin layout. A new

warmer cabin design gives passengers a feel of Mauritius as soon as they step

on board. New uniforms were launched in October. A revamped Kestrel Frequent

Flyer program was earlier introduced in April. The airline has concurrently

reinforced its international partnerships providing more destinations and more

frequencies to its passengers, and uplifting Mauritius' status as the Indian Ocean

hub.


    This drive for improving our offer takes a new meaning today with the unveiling

of our new visual identity. As the national airline of the Republic of Mauritius, Air

Mauritius is the lifeline and flagship of the country. The new version of its logo

was a natural evolution in line with the airline's quest for modernity, refinement

and friendliness.


    << The Paille en queue has been associated with Air Mauritius since its

creation. It symbolises the national airline in the hearts and minds of all

Mauritians. This is why we decided to retain this icon and instill a new dynamism

with the new look. The new logo and new visual identity recall the four stripes of

our national flag as a clear demonstration of the strong bond which exists

between the company and the country. This new visual identity will be

progressively introduced on our aircraft and all our communication tools. >> says

Manoj R.K. Ujoodha, G.O.S.K., CEO of Air Mauritius during a presentation of the

new corporate identity to the press this afternoon in the presence of the

Chairman of the Board, Mr Sanjay Bhuckory.


    During the recent years, Air Mauritius has faced a more challenging

environment ranging from the opening of air access which has introduced more

competition, the pressure on costs arising from high oil prices and volatile foreign

exchange patterns. As the national airline, Air Mauritius turned these challenges

into opportunities for growth and engaged a change process designed to

reinforce the airline's leadership role in the region and to support the tourism

industry's growth objectives of two million tourists in the medium term. The airline

Industry Aviation Air Mauritius 2 image

also remains committed to play its role as lifeline and will continually adapt its

offer in line with customer expectations.


    About Air Mauritius:



    Air Mauritius is the national carrier of Mauritius. Founded in 1967, it serves

more than 24 destinations on 4 continents with a fleet of 5 Airbus A340-300, 2

Airbus A340-300E, 1 Airbus A330-200, 2 A319 and 2 ATR 72-500. During its last

financial year, Air Mauritius carried 1,3 million passengers, representing more

than 55% of the passengers using Sir Seewoosagur Ramgoolam international

airport in Mauritius. The island's leading carrier and the fifth largest in the Indian

Ocean, Air Mauritius has 2800 employees and makes a major contribution to the

key drivers of the island's economy, in particular the tourist industry.


    Communications & Corporate Affairs, 3rd Floor, Air Mauritius Centre, John F.

Kennedy Street, Port-Louis, Republic of Mauritius,  Tel: +230-2077361/2 Fax:

+230-2135901, e-mail: com@airmauritius.com 


  





  



  SOURCE: Air Mauritius




Translations:

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=112490)

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=112495)











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