Media Release
FOR IMMEDIATE RELEASE
MARCH 2009
Building industry receives boost from the stimulus package:
insulation industry experiences strong growth
Since the announcement of the government’s $3.9 billion Energy Efficient Homes Package on the 3rd of
February, home insulation installers and providers have seen a surge of interest on the Home Improvement
Pages (www.hipages.com.au). Hipages.com.au is the most visited website in the building and Construction
industry (Source: Hitwise) and has seen over 10,500 insulation searches since the announcement. This is
up from an average of 3,300 for 2008, a massive growth of over 220%.
“That’s a dramatic increase in consumers researching insulation options” says David Vitek, CEO of
Viteknologies, “While it still remains to be seen how much of this research will convert into actual
transactions, we are seeing some definite trends emerging”. Vitek says that Homes Improvement Pages
has 201 insulation product and service providers listed on the site, and says that a sure sign of improving
business conditions for this sector of the home improvement industry is an increase in advertising from the
providers . “They’re increasing their advertising spend to try and position themselves to take a share of this
increased demand. We have already seen some of our advertisers increase their advertising spend with us
by as much 2500%”.
Searches for insulation services exceeded 11,600 in February which is almost double the highest monthly
figure for insulation services in the history of the site.
Although it is too early to form any conclusions on the effect the stimulus packages are having on the wider
economy, the fact that more people are searching for insulation-related products on Home Improvement
Pages is indicative of future intended activity. The rapid response from the insulation related suppliers to
increase their visibility within the site, would indicate their expectation of customer orders flowing in due
course. This must surely be good news for a battered building industry.
For more information contact:
David Vitek, CEO
Phone: +61 2 8396 1397,
Email: david@hipages.com.au.
**Viteknologies is the parent company of Home Improvement Pages.
About Home Improvement Pages
Home Improvement Pages (www.hipages.com.au) was the most visited website in the Building and Construction industry in 2008
(Source Hitwise) and has been ranked as one of the 10 most visited websites in the building and construction industry since 2005.
The website attracts over 300,000 visitors to the site each month (source: Google Analytics – Feb 2008). The site contains a
comprehensive directory of over 28,000 tradespeople and a product directory featuring online brochures, available across a wide
range of home building and maintenance categories
About Viteknologies.
Viteknologies is an independent Australian company that provides niche directories around the world. The company employs over
50 people and operates the Home Improvement Pages and Natural Therapy Pages within Australia. In addition it runs the
operations Natural Therapy Pages has in NZ and the UK from it’s Australian offices.
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