Cover Note:
BCI Australia Pty Ltd will be holding a Breakfast at the Hilton Hotel,
Sydney. Starting at 7.15am and finishing at 9am, the breakfast will brief
guests on the Navigating the Downturn study, newly released by BCI
Australia’s Economics Department. The study focuses on the construction
market and is quarantined until 16 Dec 2008. For details, see below press
release.
Quarantined until:
16.12.2008, 10:00 EST
Headline:
$11 billion crisis damage already done – but pockets of opportunities still abound in
2009 construction market
(72 characters)
Summary:
New BCI Australia study predicts fallout of the global financial crisis in 2009 and beyond
to exceed $11.0 billion and reveals construction projects that are most likely to survive
the downturn. Which states, what sectors, what type and size of project will continue to
go ahead? This is a must-have guide to surviving the downturn for firms providing
products and services to the building and construction sector.
Body:
Lead Paragraph
Sydney, Australia – Monday, December 15, 2008 – Building and construction
information service, BCI Australia, presents study aiming to help sales managers and
business leaders in the building and construction sector in their search for attractive and
profitable projects to survive in 2009. The study is titled “Navigating the Global
Economic Downturn: Australian Construction Market Outlook 2009 and Beyond”.
Main Body
strategic resource for marketing executives, sales executives, and analysts highlighting
the common factors that separate successful projects from those prone to be deferred or
abandoned.
The study explains that, while some states are faring better than others, even within the
hardest-hit states there are projects of a specific size and type that have greater odds of
going ahead than others. The study reveals important areas of opportunity even in a time
of economic turmoil by analyzing tens of thousands of building and construction projects
over a 6-year period Australia-wide in BCI Australia’s extensive research database.
“Companies providing goods and services to the building and construction sector will
spend the Christmas break wondering where their work is going to come from in 2009.
The lessons revealed by our study are a little ray of sunshine for the industry,” explained
Matthias Krups PhD, Chairman of BCI Australia and co-author of Navigating the
Downturn. “Just as we found the anatomy of a failed project, we also pieced together the
anatomy of a successful project. The good news is, this type of project exists in all states
and territories and gives businesses a compass to follow in chasing profitable sales
opportunities in 2009.”
Krups is CEO and Chairman of the BCI Group of Companies and also serves as Chief
Economist for BCI Economics. He combines over two decades of experience in the
building and construction information industry worldwide and a PHD in Economics in
this timely report, packed full of practical, usable analysis on tens of thousands of actual
construction projects.
“Navigating the Downturn: the anatomy of a recession-proof construction project”,
includes:
The global economic backdrop
The effect on the Australian building and construction sector
What projects tend to fail?
What projects tend to proceed to completion?
The anatomy of a recession-proof construction project
Boiler Plate
About BCI Australia
market intelligence to the building and construction industry.
BCI provides sales and marketing leaders with cost-effective, up to date information on
building and construction projects throughout Australia and Southeast Asia. Delivering
the information instantaneously through an online CRM system, clients can prospect
leads, plan their sales and marketing activities and track their actual performance in real-
time, while focusing only on dealing with real decision makers for live projects.
Contact:
Lauren DeGioia
Community Executive (PR & Marketing) of BCI Australia
Telephone:
+61-2-9432-4100
Fax:
+61-2-9432-4111
l.degioia@bciaustralia.com
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