Steel Frame Expo Points To Upswing In National Housing Industry

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23rd October 2009, 01:18pm - Views: 526





The national housing industry put on a positive face this week at the Steel Frame

Building Expo staged at Yarraville in Melbourne.

According to major exhibitor FRAMECAD™, a number of up-beat signals were

given at the Expo that indicate the Australian housing industry’s slump is over –

or soon will be.

FRAMECAD™ Regional Sales

Manager, Mr Peter Blythe said, “There were four

very positive signs:-


feedback from attendees from the industry through the week consistently

referred to a ‘turnaround’ and things looking better in terms of their customer

interest and sales


attendance at the Expo was better than expected with good crowds on most

days including tertiary students from Holmesglen TAFE


attendees mainly asked business-building questions; they were mainly

prospective buyers rather than ‘tire-kickers’



sales were good, selling two machines so far this week plus

two or three very positive leads that we look forward to converting into sales

in coming weeks.”

Mr Blythe noted that feedback from attendees at the Expo underlined an ongoing

groundswell of support in the local housing industry for steel framing. “Builders

increasingly understand that steel is a better fit with Australian conditions –

particularly our extremes of climate, landscape and distance. 

“Aussie builders tell us that they prefer steel

frames to traditional wooden

versions more and more because they are: --

cheaper to construct (less skilled labour required)

lightweight to erect 

lightweight and compact to transport (i.e. assembled on site)

fireproof and termite proof (very important in

many parts of Australia

especially in rural and remote parts)

non-warping, non-twisting, water/rain proof (galvanised)

safer to construct (i.e. less OH&S concerns than establishing traditional wood

frames with nail guns etc)

100% recyclable with a lower carbon footprint than wooden frames.”

At the Expo, FRAMECAD™ displayed its Mobile Factory that provides a completely

self-contained mobile steel frame fabrication factory. This unit can be used in

number of situations, from private commercial to emergency relief in response to

crisis demand for housing following natural disasters like bush fires, earthquakes

and tsunamis.

The Mobile Factory is housed in a modified 20 foot (6.1m) shipping container and

is easily transported. FRAMECAD™ Mobile Factory can be airlifted into virtually

any location and made operational within 24 hours.

With its own diesel generator and computer-operated steel frame-fabricating

machine, the Mobile Factory can manufacture precision-engineered framing at a


rate of 700 lineal metres per hour, allowing construction of structures to begin

immediately and proceed quickly. 

“Production is computer controlled and every piece of framing produced is

numbered and coded so it can be easily assembled on site,” Mr Blythe said.


The FRAMECAD™ Mobile Factory, which was developed and manufactured in New

Zealand, was unveiled and is operating for demonstration in Melbourne this week

at a Steel Frame Building Expo at Yarraville from October 19-23. 

There will be two presentations each day at 10:00am and 5:30pm

The Expo is open to anyone associated with the building industry and will be held

at Denim Park, 341 Francis Street, Yarraville in Melbourne. 

More Expo information:

Those interested in attending today (Friday 23 which is the last day) should

contact Peter Blythe on +61 419 101 639 or email at


Peter Blythe

Regional Sales Manager

FRAMECAD Solutions Australia Pty Ltd

Unit 2, 25-29 Prospect Street

Box Hill, Vic 3128



David Park parkyoung 0418 159-231 or


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