Choice Hotels Launches Award-Winning Rewards Program in Australasia
SILVER SPRING, Md., Mar. 31 /PRNewswire-AsiaNet/ --
Choice Privileges Rewards Program Now Available at More Than 280 Australasian
Properties
Bon voyage! The Choice Privileges rewards program from Choice Hotels International, Inc.
(NYSE: CHH) is going overseas for the second time in a year. The award-winning program
launched Friday, March 27th among more than 280 of the company's Australasian franchised
properties; the program rolled out to more than 270 hotels in select European countries* in 2008.
"As our Choice Privileges program continues to grow globally, we are happy to introduce our
award-wining rewards program to Australasia," said Greg Brown, vice president of Choice Privileges
for Choice Hotels. "Having Australasia as part of our global rewards program is yet another
significant milestone in our quest to be more rewarding for our members."
Choice Privileges members are now eligible to earn points at hotels throughout Australia, New
Zealand, Singapore and Papua New Guinea. Additionally, residents from these four countries, plus
Fiji, are now able to join and participate in the Choice Privileges, receiving all the same great
benefits as other members worldwide.
"I believe our expansion into the Australasia market is a big step towards firmly positioning Choice
Hotels among travelers in this region and worldwide," said Mark Pearce, vice president of
International for Choice Hotels. "In addition to enjoying increased hotel benefits, Elite recognition,
and no blackout dates, our guests in the region will benefit from an expanded earning and
redemption potential at more than 5,000 hotels worldwide."
Members can now earn 10 Choice Privileges points per U.S. dollar spent for their eligible stays at
Comfort, Quality and Clarion brand hotels in the region and five points per U.S. dollar at all future
Australasian Econo Lodge brand hotels. Elite members will also receive their respective Elite point
bonus for stays in the region and Choice Privileges Visa card holders will receive an additional five
points per U.S. dollar spent, when they use their card to pay for Choice Privileges stays.
Membership in the Choice Privileges rewards program is free and offers points good towards free
nights, airline miles, gift certificates and more while staying at Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge
and Rodeway Inn brand hotels, and Ascend Collection member hotels, throughout the U.S.
(including Hawaii), Canada, Europe*, Mexico, the Caribbean and Australasia.
Guests who prefer to receive Airline Rewards for their stays will also have more options, with the
addition of Air New Zealand Airpoints and Velocity Rewards to the Choice Privileges Airline
Rewards program as part of this expansion.
About Choice Hotels
Choice Hotels International franchises more than 5,800 hotels, representing more than 470,000
rooms, in the United States and more than 30 countries and territories. As of December 31, 2008,
987 hotels are under construction, awaiting conversion or approved for development in the United
States, representing 78,915 rooms, and an additional 121 hotels, representing 10,190 rooms, are
under construction, awaiting conversion or approved for development in more than 15 countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites,
MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve
guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United
States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique
hotels.
Additional corporate information may be found on the Choice Hotels Web site, which may be
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel,
Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of
Choice Hotels International.
(c) 2009 Choice Hotels International, Inc. All rights reserved.
*Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden.
SOURCE: Choice Hotels International, Inc.
CONTACT: Rocco Loverro of Choice Hotels
+1-301-592-6719
rocco_loverro@choicehotels.com
(CHH)
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