PRESS RELEASE
MATT MORAN NAMED ANOLON’S NEW BRAND AMBASSADOR
Matt Moran and Anolon launch Australia’s first Gourmet Authority Competition
One of the world’s largest cookware manufacturers, Meyer Cookware is pleased to announce
that renowned celebrity chef Matt Moran has been named the brand ambassador for their
gourmet cookware brand Anolon. One of Australia’s most popular and respected chefs, Matt Moran
has collaborated with Anolon cookware to launch a nationwide search to find Australia’s ‘gourmet
authority’.
“Every cooking enthusiast has a signature dish, one that they know will impress their guests at a dinner
party,” said Matt Moran. “The search to find Australia’s Gourmet Authority will showcase the creativity
Australians have in created their own unique dishes. I look forward to seeing the recipes they have to
share. “
Anolon cookware and Matt Moran are encouraging Australians to unleash the ‘gourmet within’ by
entering the details of their signature recipe online at www.anolon.com.au for the chance to win a
cooking experience of a lifetime. The winner of the best dish per state, as chosen by Matt Moran, will be
in the running to battle it out to win a major prize including a cooking master class with Matt Moran
himself.
The launch of the competition and Anolon’s new brand ambassador comes in the wake of a significant
increase in at-home cooking and entertaining potentially triggered by popular cooking programs such as
MasterChef, as well as the rise in at-home ‘cocooning’.
“Whilst Australians have always been adventurous with their cooking and passionate about finding the
freshest of ingredients, when it comes to cookware many home cooks often settle for using a handful of
utensils to do the job,” said Matt Moran. “An integral part of cooking process is having the right
cookware for the task at hand. Anolon’s extensive range of quality, high performance cookware will help
aspiring home cooks make a fantastic meal every time.”
According to Anolon cookware National Marketing Manager, Nicole Tyquin, Matt Moran was an
immediate and perfect choice for the brand.
“As one of Australia’s most respected chefs, Matt Moran brings his significant gastronomic and culinary
credibility to our nationwide search for Australia’s Gourmet Authority as well as reinforcing the ‘Gourmet
Authority’ values of the Anolon cookware brand. However, of even greater interest to discerning home
cooks is Matt’s support for using the right cooking tool in the kitchen for each cooking job. With the
increased interest in at-home cooking and entertaining, Australians are demanding more from their
cookware and seeking a range of products which can deliver professional results at home.”
Matt Moran left school at 15 to become an apprentice chef, little did he know he would one day become
one of Australian’s most respected chefs and co owner of ARIA, a premier restaurant in both Sydney
and Brisbane.
Anolon cookware, The Gourmet Authority, is an industry leader in technologically advanced cookware,
cutting edge knives, easy release bakeware and innovative tools and gadgets. Providing quality, style,
convenience, innovation and timelessly designed products for the home chef who demands
professional performance.
Anolon cookware is available from David Jones, Myer and leading independent homeware stores.
-ENDS-
About Anolon:
Anolon cookware is owned by one of the world’s largest cookware manufacturer, Meyer Cookware
which also produces seven other cookware brands including: Circulon, RACO, Silverstone, and
Essteele. The Anolon cookware brand is targeted at the gourmet home cooking enthusiast who enjoys
cooking food almost as much as eating it.
For further information or to schedule an interview with Matt Moran (limited availability) please
contact:
Francesca Millena
Natalie Evans
Spin Communications
Spin Communications
P: 02 9360 3377
P: 02 9360 3377
M: 0424 070 056
M: 0404 185 537
E: f.millena@spin.com.au
E: n.evans@spin.com.au
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