Sirius International Food And Beverage Group Becomes Exclusive Johnny Rockets Franchise Partner In T

< BACK TO HOSPITALITY starstarstarstarstar   Industry - Hospitality Press Release
19th February 2009, 10:48am - Views: 997





Industry Hospitality Johnny Rockets 1 image





Sirius International Food and Beverage Group Becomes Exclusive Johnny Rockets Franchise

Partner in Taiwan


LAKE FOREST, Calif., Feb. 19 /PRNewswire-AsiaNet/ --


  Sisters Aiting and Yi Shih Agree to Open All-American Restaurants in Taipei


    Aiting Shih's family has been in the Taiwanese real estate business for more than 30 years.  Now,

Aiting, Founder and CEO of Sirius International Food and Beverage Group, is applying her family know-

how and intuition to become the first Johnny Rockets franchisee in her home country of Taiwan.  With

her sister Yi directing operations for the new restaurants, Aiting plans to open more than twenty of the

authentic all-American eateries within the next ten years.  The first 3,000-sq. ft. Taiwanese Johnny

Rockets is planned to be across from Taipei Arena, opening this May.  The second restaurant,

scheduled to open in July, is planned for Dream Mall and the third is planned for a location within Taipei

101, currently the second tallest building in the world.


    "We are very impressed with Aiting and Yi's business sense, their knowledge of our culture and their

enthusiasm for our brand," stated Steve Devine, Senior Vice President of International Development for

Johnny Rockets.  He added, "We are very enthusiastic about the entry of our brand into the Taiwanese

culture and we are confident that the Shih sisters have what it takes to integrate the two cultures

seamlessly."


    Stated Aiting Shih, "After exploring several global brands to possibly introduce into the Taiwanese

culture, I am convinced that Johnny Rockets offers the simple, authentically family-focused culture

Taiwanese people will appreciate.  We are a society that supports timeless, always-relevant brands and

that enjoys classic American favorites, like hamburgers, shakes and onion rings."


    The island of Taiwan lies about 75 miles off the southeastern coast of mainland China.  Population of

the island is estimated at just under 23 million people, making it the 15th most densely populated

country in the world.


    About Johnny Rockets

    Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless,

feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu

of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and

malts.  It's the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. 

Headquartered in Lake Forest, Calif., Johnny Rockets has 255 corporate and franchise-owned

restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and

aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most

markets. To learn more about Johnny Rockets, visit johnnyrockets.com.


SOURCE: Johnny Rockets


    CONTACT: Cozette Phifer of Johnny Rockets

             +1-949-643-6135

             Cphifer@johnnyrockets.com









news articles logo NEWS ARTICLES
Contact News Articles |Remove this article