Air Mauritius Gives a New Boost to its Image with the Unveiling of a New
Visual Identity
PORT LOUIS, Nov. 19/PRNewswire-AsiaNet/ --
Air Mauritius has today revealed its new visual identity including a modernised
and vibrant logotype which symbolises the airline's new ambitions. An energised
"Paille en Queue", the mythic tropic bird, soars through the air, providing a new
drive to the national airline. This latest move completes the process already
initiated with the new cabin design and new uniforms.
On the 1st of July, the airline completed the reconfiguration of all its medium
and long haul aircraft and introduced a new two class cabin layout. A new
warmer cabin design gives passengers a feel of Mauritius as soon as they step
on board. New uniforms were launched in October. A revamped Kestrel Frequent
Flyer program was earlier introduced in April. The airline has concurrently
reinforced its international partnerships providing more destinations and more
frequencies to its passengers, and uplifting Mauritius' status as the Indian Ocean
hub.
This drive for improving our offer takes a new meaning today with the unveiling
of our new visual identity. As the national airline of the Republic of Mauritius, Air
Mauritius is the lifeline and flagship of the country. The new version of its logo
was a natural evolution in line with the airline's quest for modernity, refinement
and friendliness.
<< The Paille en queue has been associated with Air Mauritius since its
creation. It symbolises the national airline in the hearts and minds of all
Mauritians. This is why we decided to retain this icon and instill a new dynamism
with the new look. The new logo and new visual identity recall the four stripes of
our national flag as a clear demonstration of the strong bond which exists
between the company and the country. This new visual identity will be
progressively introduced on our aircraft and all our communication tools. >> says
Manoj R.K. Ujoodha, G.O.S.K., CEO of Air Mauritius during a presentation of the
new corporate identity to the press this afternoon in the presence of the
Chairman of the Board, Mr Sanjay Bhuckory.
During the recent years, Air Mauritius has faced a more challenging
environment ranging from the opening of air access which has introduced more
competition, the pressure on costs arising from high oil prices and volatile foreign
exchange patterns. As the national airline, Air Mauritius turned these challenges
into opportunities for growth and engaged a change process designed to
reinforce the airline's leadership role in the region and to support the tourism
industry's growth objectives of two million tourists in the medium term. The airline
also remains committed to play its role as lifeline and will continually adapt its
offer in line with customer expectations.
About Air Mauritius:
Air Mauritius is the national carrier of Mauritius. Founded in 1967, it serves
more than 24 destinations on 4 continents with a fleet of 5 Airbus A340-300, 2
Airbus A340-300E, 1 Airbus A330-200, 2 A319 and 2 ATR 72-500. During its last
financial year, Air Mauritius carried 1,3 million passengers, representing more
than 55% of the passengers using Sir Seewoosagur Ramgoolam international
airport in Mauritius. The island's leading carrier and the fifth largest in the Indian
Ocean, Air Mauritius has 2800 employees and makes a major contribution to the
key drivers of the island's economy, in particular the tourist industry.
Communications & Corporate Affairs, 3rd Floor, Air Mauritius Centre, John F.
Kennedy Street, Port-Louis, Republic of Mauritius, Tel: +230-2077361/2 Fax:
+230-2135901, e-mail: com@airmauritius.com
SOURCE: Air Mauritius
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