Media enquiries: Brian Welch, Executive Director, 0411 501 075
Laura Luvara, Media Adviser, 9411 4534, 0466 777 059, lluvara@mbav.com.au
Asher Judah, Campaign Manager, 0413 450 254
media alert
8/11/10
Final Alert:
‘Is Anybody Listening?’ - Master Builders launches $500,000 Housing Affordability Campaign
The Master Builders Association of Victoria invites the media to today’s launch of its $500,000 housing
affordability advertising campaign – ‘Is Anybody Listening?’
The campaign aims to generate community activism about Victoria’s worsening housing affordability
crisis.
Master Builders two-week ad campaign will commence on Monday, 8 November with ads on prime-
time television, commercial radio, in the metropolitan press, on the internet and on motorised ‘Vespa
Billboards’ which will follow Victoria’s leading politicians around on the election trail.
Launch attendees will be given a campaign briefing, a preview of the campaign ads, a press pack and
the opportunity for a close-up look at the motorised Vespa Billboards.*
There will also be further developments on the day.
“Unless our housing affordability crisis is addressed soon, home ownership will only be a dream for the
wealthy,” said Executive Director Brian Welch.
WHO: Master Builders Association of Victoria
WHAT: Housing Affordability Campaign Launch
WHERE: Master Builders Offices, 332 Albert Street, East Melbourne.
Parking on the metre available on Albert Street, Eades Street, Landsdowne Street and Victoria
Parade.
WHEN: From 10.30am on today – coffee, tea and finger food provided
WHY: To generate community activism about Victoria’s worsening Housing Affordability crisis
RSVP: Friday, 5 November for catering purposes.
* Excellent photo opportunities
NEWS 
