Choice Hotels International Announces Agreement To Transition Choice Hospitality India To Wholly-own

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14th January 2010, 09:27am - Views: 888






Industry Hospitality Choice Hotels International, Inc. 2 image










MEDIA RELEASE PR37802


Choice Hotels International Announces Agreement to Transition Choice Hospitality

India to Wholly-Owned Subsidiary


SILVER SPRING, Md., Jan. 13 /PRNewswire-AsiaNet/ --


  Leading Global Lodging Franchisor Focuses on Need for Mid-Market Lodging In 

                          Growing Indian Hotel Market


    Choice Hotels International, Inc. (NYSE: CHH) today announced that it has agreed

to acquire the remaining 60 percent ownership interest in Choice Hospitality (India)

Ltd. Choice Hospitality India serves as the master partner and franchisor of Choice's

hotel brands in India, and after the completion of the transaction, the entity will

be operated as a wholly-owned subsidiary. The announcement coincides with the

company's sponsorship of the Hotel Investment Forum India Conference, taking place

this week in Mumbai, at which Stephen P. Joyce, the company's president and chief

executive officer, is participating on the Hotel Leaders Forum.


    "We plan to focus extensive development resources on growing our presence in

India, which now stands at 28 hotels," said Joyce. "India is an extremely important

key market for our global growth and we're looking forward to the great development

potential that it holds for our brands and our hotels."


    As a wholly-owned subsidiary, Choice Hospitality India's franchisees will now be

able to take advantage of the comprehensive menu of resources and focused executive-

level attention from Choice Hotels International. This support is designed to help

franchisees to grow their business, both among in-country and international

travelers. Among the added benefits to Choice Hospitality India as a wholly-owned

subsidiary are increased marketing initiatives, expanded programs, and additional

training services.


    "I'm very excited about our long-term growth opportunities and the passionate

owners, operators, hotel staff and top-notch properties we have as part of our system

in India," said Mark Pearce, vice president, international operations for Choice

Hotels International. "We truly believe that this move will be tremendously

beneficial for all parties involved - Choice Hotels International, Choice Hospitality

India and its current and prospective franchisees."


    "We are delighted about this transition, as this recent change for Choice

Hospitality India speaks to the strong confidence Choice Hotels International has in

its ability to grow its brands' presence in India," said Vilas Pawar, chief executive

officer for Choice Hospitality India, who now reports directly to Mr. Pearce.

"Development remains steady for us, as we've recently expanded our presence with the

opening of the Quality Inn Pearl in Hyderabad and the Quality Inn in Tuticorin."


    About Choice Hospitality (India) Ltd.

    Choice Hospitality India is part of Choice Hotels International, one of the

largest and most widespread lodging franchisors of the world with over 6000 hotels

across the globe. Today Choice Hospitality India is one of the fastest and finest

growing hotel chains with 28 properties in over 21 destinations in India and another

14 properties under different stages of development. These hotels are in various

destinations including New Delhi, Mumbai, Chennai, Ahmedabad, Bangalore, Gurgaon,

Hyderabad, Jaipur, Kodaikanal, Lucknow, Faridabad, Amritsar, Shimla, Manali, Corbett,

Pune, Nashik, Haldwani, Chiplun, Tuticorin and Vijayawad. Its presence in all the

Industry Hospitality Choice Hotels International, Inc. 3 image

gateway cities proves that the chain is widely accepted by business as well as

leisure travelers who recognize and trust the brand.


    About Choice Hotels

    Choice Hotels International, Inc. franchises more than 6,000 hotels, representing

more than 485,000 rooms in the United States and more than 35 other countries and

territories. As of September 30, 2009, more than 700 hotels are under construction,

awaiting conversion or approved for development in the United States, representing

more than 59,000 rooms, and more than 100 hotels, representing approximately 9,400

rooms, are under construction, awaiting conversion or approved for development in

more than 20 other countries and territories. The company's Comfort Inn, Comfort

Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban

Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In

addition, via its Ascend Collection membership program, travelers in the United

States, Canada and the Caribbean have upscale lodging options at historic, boutique

and unique hotels.


    Additional corporate information may be found on the Choice Hotels International,



    Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality,

Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel,

Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service

marks of Choice Hotels International.


    (C) 2010 Choice Hotels International, Inc. All rights reserved.



     SOURCE: Choice Hotels International, Inc.


    CONTACT: Rocco Loverro of Choice Hotels International, Inc., 

             +1-301-592-6719, 

             rocco_loverro@choicehotels.com



Translations:

   Hindi (http://asianetnews.net/Download.asp?ID=144605)



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